Hi all,
I am a Master student at Johns Hopkins University, working with Jodine Chase at IFE-Core Group and Mija Ververs. I am working on a case study on breast milk substitute (BMS) donations/code violation tactics by major BMS companies in an emergency setting.
Both WHA 63.23 (2010) and OG-IFE prohibit donations of BMS in emergencies. I would like to gather evidence/records of BMS donations and other code violations during the August 2017 flood in Bangladesh to examine such practices in emergencies.
I would need your support:
- Does anyone have media records of or reports on code violations in Bangladesh during that period?
- Similarly, are there any records/reports of NGOs or third-party agencies or individuals seeking or distributing BMS as a disaster relief effort?
- What would be your recommendations on resources for code monitoring specifically related to donations in an emergency context?
- Please share publications you think may be of interest, particularly any covering emergency contexts.
Specific Code violations most relevant to my search are listed below:
- WHA 63.23 & OG-IFE:
- Seeking and accepting donations of BMS, complementary foods, other milk products or feeding equipment (including bottles, teats and breast pumps) in emergencies.
- BMS, other milk products, bottles, and teats included in a general or blanket distribution
- Purchased supplies not based on assessed needs
- Article 5& 6:
- Feeding with infant formula not demonstrated by health workers
- Companies displaying promotional materials within a maternity, nursery, or pediatric ward.
- Free giveaways of vouchers or gift packs
- Using "mothercraft" nurses or similar company-paid personnel
- Cross-promotion of BMS products on donated equipment and materials
- Article 7:
- Free samples were given to mothers, their families, or health workers
- Health workers giving samples of infant formula to pregnant women, mothers of infants and young children, or members of their families
- Article 9:
- BMS labels not in the local language or a language that is easily readable and understandable
- No clear statement on the superiority of breastfeeding, the need for the advice of a health care worker, or a warning about health hazards
- Labels included pictures of infants and text idealizing the use of infant formula
- WHA 58.32 & WHA 63.23:
- Advertisement of product/promotion of discounts on traditional mass media (radio, TV, newspaper, etc.) and digital platforms (social media apps and websites)
The Alive & Thrive initiative partnered with the Government of Bangladesh and icddr,b to assess Code violations in commercial settings and media in 2018. You can access the journal article here: https://doi.org/10.1111/mcn.13351. The title is "Violations of International Code of Breast-milk Substitutes (BMS) in commercial settings and media in Bangladesh."
Answered:
1 year agoHi, I don't know if you still need information but I worked in that response on IYCF-E and just found my report. If you email me directly I can let you know what I have.
alimaclaine@gmail.com
Answered:
1 year agoHi Jiaya, I was chairing the IYCF-E working groups briefly in that response and I still have my handover notes and the minute from the meetings which have reports of code voilations. If you email me at alisonjdonnelly@gmail.com I'll share these with you. Alison
Answered:
1 year ago